I've been asked here and there about why custom photography seems to cost so much more than in-store studios like JCPenney, Sears, or Wal-Mart.
To address this question, I've come across a great article that I suggest anyone who's ever wondered about this issue to read. It's a little on the lengthy side, but incredibly informative!
Why Does Custom Photography Cost More?
Overall my opinion is that the two just can't be compared as they offer so very different experiences. While I understand that a personal, custom photo session may end up costing more than the in-store studios.... I promise, it's more than worth it! :)